The one thing new businesses forget to do

20/8/2014

You get funky new business cards

So you start a new business. You make a decision to get going.

You work on the website, you work on the branding, you work on the product, you have funky new business cards printed, you beaver away tirelessly.

But there is one thing that all new businesses forget to do enough of...........

And it tends to be the bit that most of us are scared of............

And yet it is the single most important activity as a start up business.......

Have you guessed what it is yet?

Sales

The one thing small businesses don't do enough of when they launch is sales. They think that by opening their door, printing a business card and telling their friends business is going to magically come to them!

I am here to tell you that it doesn't. If you build it they won't come!

You have to sell it to them!

The key is to take action every day to sell your business.

What are you doing everyday to sell your product or service?

I speak to small businesses every day and when I ask them what they are doing each day to sell their service or product the answer is almost universally a blank look.

Ask yourself the question what I am doing every single day to sell my product or services?

Here are some ideas to get you started, that you can do every day:

Phone 3 potential customers
Send 5 tweets to potential customers
Write and post one letter a day to a potential customer
call one existing customer a day and ask them what are they working on
Ask one friend a day if they know anyone you should be talking to
Go to one networking event a week where your customers might be going

The important thing is that you do something every single day that moves you in the direction of new business and customers. If you do this every single day then you will build up momentum and amazing things will start to happen!

Just don't get impatient, it won't always happen overnight. it might take time but persevere, keep going, keep taking action every single day and I promise you that the next sale will come.

I would love to know what is working for you at the moment. What sales methods are working for you to get customers at the moment? Leave a comment below.

Or for help with your sales and building your business come along to one of our up coming events.

Leeds - August
We are going to be in Leeds on the 24th and 25th of August 2014. Click the picture for details

Telford - September
We will be in Telford from Monday the 29th of September for one week. Click on the picture for more details. See you there.