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How to Structure your Content

3/7/2017

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​When it comes to creating content, figuring out how to structure your content can make the difference between a successful or failed pitch. Alan takes you through his top tips on how to structure your presentation.
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Tips For a Perfect Pitch

8/12/2016

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Alan presents a workshop/video hybrid as he teaches you how to correctly pitch. What to do, what not to do, and how to create a memorable beginning and end. 
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Asking the Right Questions

25/11/2016

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Alan is at the PopUp Reading Shop to discuss the age old question "How Can I Help You?" and why that isn't the best question to ask if you want to engage your customers. 
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What makes a Good Business Name?

18/11/2016

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This PopUp Friday we jump back in time to January as Alan gives you advice on naming your Business in front of Basingstoke's infamous Anu's Kitchen. [Yes.. Really]
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You Get What You Ask For

24/10/2016

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​Henry kickstarts your week with a word of advice on how to get what you want for your Business.

We also reveal the winner of our Signed Nicky Kriel Book Competition! 
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Digital Stalking: Connecting with Customers

4/10/2016

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Social Media Trainer, Speaker & Author Nicky Kriel talks with Alan about the best ways to find customers online.

Find Nicky on Twitter 

To win a SIGNED COPY of Nicky's new book: Converting Conversations to Customers: The Essential Guide to Social Media Sales Success,
Enter our competition below.
Converting Conversations to Customers Giveaway
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WHY FOCUS IS EVERYTHING FOR ENTREPRENEURS & INTRAPRENEURS

20/9/2016

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You instinctively know that you need to focus. Meanwhile, follow-the-rabbit syndrome continues to present new and exciting distractions. The cartoon snake with the eyes has been sent to hypnotise you. You're tricked into believing that it's possible to focus on more than one thing. That it's okay to back more than one horse.
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So there you have it. Rabbits, snakes and horses all in the first paragraph. I'm already confused. Confusion is part of the problem. Everyone you speak to will be confused about what you're about, what you're trying to achieve and more importantly you'll confuse yourself.

Consider the rule of 50. Each idea has 50+ directions you could take it, 50 things that could go wrong and 50 hours of your precious time to invest to get your idea off the ground. 150 thought processes is enough for anyone and this is before you've created or sold anything. For those people working on more than one ideas simultaneously, the multiplier effect will:

a) Bake your noodle
b) Make you frustrated because of the lack of results 
c) Cause you to abandon the one that would've worked (because ol' snake eyes will be having you think you gave it your all, but it didn't work, so you'd better start something new)

The real reason you want more than one project on the go is probably fear. James Corden said in his recent interview with John Bishop that he never had a plan B because that would be like admitting that plan A was destined to fail.

The answer is to rate your all of your ideas in a four box of excitement versus reality check:

1. Y-axis: How much does it excite you to do this every day?
2. X-axis: How close are you to being able to begin?
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The one that comes out top goes in your to do list. Let's call this the chosen one. The others don't. For ALL of the others, there are two other lists:

List 1 is your hobby, absolutely not in work time and there's only space for one thing on this list). List 2 is for everything else and it's called the 'Someday Maybe' list. This list is absolutely not to be touched until the chosen one has succeeded (unless you can give it in its entirety to someone else and trust yourself not to meddle). Here's what's worked for me (and I am a self-confessed 'Ooh! Look! A rabbit!' entrepreneur):
  1. Make your decision and stick to it (back one horse)
  2. Have a plan to stick with it for when the rabbits come (hire Elmer Fudd)
  3. Play full out - are you giving it everything? (If the snake is still making those eyes at you, you're not in deep enough) 
  4. Know why. Why are you doing this? What will life look like when the chosen one works out? What does it sound like? What does it feel like? (Begin with the end)
  5. Notice the results you get. And notice how it feels. What gets measured gets done.

Leave rabbit hunting to Elmer Fudd. Better to execute one idea with everything you have, than do a half-arsed job on a few.
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HOW TO PITCH YOUR BUSINESS

1/8/2016

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You'll like this one. Look out for a nice tree shot.
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Does pacing whilst on your phone make you productive?

21/11/2013

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We went out for a curry the other night and whilst waiting for our food – Alan received a call on his mobile – He took the call and
went outside.

We were sat by the window and Mark and I were happily chatting away but in the corner of our eye we were distracted by Alan
pacing up and down....and up and down (Check out the Mark's awesome footage below)

We were laughing about him and taking the mick (as usual) but it got me thinking....does pacing up and down whilst talking on
your phone make you more productive?

It's all to do with the body language

Those of you who have attended the Pop-Up Business School will remember the exercise with Person A and Person B, when we
had 3 minutes to communicate with our partner and each minute they displayed a different character of being interested, not interested or over interested.
Which person were you? If you were person A and had to communicate whilst the other person was looking around and acting distracted, how did it make you feel?
Pop-Up Business School are currently in Weston-super-Mare and this is the 2nd time that I have undertaken this exercise and even though I remembered it from last year I still had terrible trouble communicating to my partner when he acted like he couldn't care less.
Whilst talking on the phone, we are unable to communicate with our expressions, all we can use is our voice – hence why we
walk about when using our phone, our body is sub-conscientiously  aware that we aren't communicating to our full potential and this is our body's way of making up for it. 
So there you have it; it won't stop us taking the mick out of Alan though!







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  • Welcome
  • Resources
    • Survival Guide
    • Rebel Entrepreneur Podcast
    • Course Notes
    • Small Business Heroes
    • PopUp Blog
  • Events
    • Milton Keynes
    • Sheffield
    • Kent
    • Stratford-on-Avon
    • Surrey
    • Newcastle
    • High Wycombe
    • Bolton
    • Don't See Your City?
  • Our Impact
  • Our Mission
    • Meet The Team
    • Sponsorship
  • Partner With PopUp
    • Partner FAQs