The purpose of Weebly SEO is all about getting your weebly website in front of your customers when they’re looking to buy something. This is what’s known as buyer intent searches.
For instance if you look up “cute cats” you probably don’t intend to buy anything, you just want to look at cute cats, but if you looked up “cute cat mugs” there’s a much higher chance that you are specifically looking to buy cute cat mugs. This is important if you have some sort of store on your site as each product page can be found on Google.
I personally have a website where I review mattresses and pillows, I make money through affiliate links so I want people to land on my website when they’re mid buying process. For example I have this guide to mattress toppers which I want to rank for the phrase “best mattress toppers uk”, people looking for the best one are likely looking to buy one so it has the right buyer intent, and if you type that into google I’m currently bouncing between first and second position.
(For full disclosure I actually use Wordpress not Weebly, I find it easier to use because I used it first but these basic principles are true no matter what website builder you use.
I know the friendly folks at the PopUp Business School teach you to make a website with Weebly so I’m sticking to a Weebly SEO Guide.)
Now if you have a business it’ll likely be a little bit different, you might want to rank for a phrase like “flower delivery kent” or “Window cleaner manchester”.
The more people there are trying to rank for the same phrase the harder it’s going to be to get to the top but don’t worry we can do it!
The Most Important Weebly SEO Tip is....
Make sure your website has a very clear topic.
It doesn’t know what a picture of a washing machine is. If your talking about dirty washing it might group you together with laundry, but it could also group you in with washing machines for sale, parent forums talking about washing, or laundry services in america when you're based in liverpool. So we have to make it crystal clear what we are and what we’re talking about.
How do we do that?
With this Weebly SEO Checklist!
Check your targeting exactly the right phrase
You can download a free Google Chrome plugin called Keywords Everywhere.
You install it and when you search something in Google it shows you roughly (very roughly) how many people search it per month.
Make sure you set it to UK otherwise you’ll get the global searches which often isn’t useful.
So I typed in: "How to start a Business without Spending Money" and found it gets zero searches…
and there’s the PopUp Business School proudly on the first page with no one to look at it.
So I tried a few variations until I found that about 300 people per month search: "How to start a Business with No Money." It’s such a small difference but the front page of Google is completely different for both.
So that’s what we focused on.
A free account at KWFinder can also be good at giving similar phrase suggestions so you can find the one you want.
As a side this is a great buyer intent search as it’s people looking to start a business for free who are ideal customers for the PopUp Business School, especially because they offer free courses!
Use Target Keyword in Heading
Now we know what our search term is we want to optimise for it.
So let’s start by putting it in the heading. That’s under Page Title in the Weebly Editor.
If it’s a long phrase then the whole thing can be used as the heading but if it’s a short phrase then consider spicing it up but still including the exact phrase.
So you might have “flower shop kent - Fresh Flowers Great Prices”
You want your heading to be about 55 characters or less so it all fits in the Google Search Display.
Use your Keyword in your Page Description
In Weebly there’s an advanced setting where you can change the page description, this is what comes up under your heading in the Google Search and is limited to 160 characters.
So just write a little bit about what’s in your page and be sure to use the phrase you’re trying to optimise for.
Use Target Keyword in URL
You want your url to include all the words from the phrase you’re trying to rank for. So for our how to start a business guide, sticking with the format you’d want: http://www.popupbusinessschool.co.uk/popup-online-course/step-3-how-to-start-without-spending-money
It doesn't need the word business twice but I like to keep the phrase all together.
Use Target Keyword in Text
Use your keyword in the first paragraph or at least the first 100 words, this lets Google
(and your readers) know exactly what the article is about.
You’ll notice I did it in this article with the phrase "Weebly SEO."
This just makes it clear to everyone what to expect in the article and exactly what it’s about.
Sprinkle your Exact Keyword through the Text
Ideally you want to it to be about 1% of the total word count but the bigger the keyword the harder that is. For “how to start a business without spending money” I just wanted to make sure it was used in the opening, the conclusion, and a couple times throughout.
In a subheading or two is also a good idea.
But for this article I want the phrase "Weebly SEO" to be used more often.
It’s a nice short phrase so it’s easy to keep bringing up naturally.
Rename images before you upload
Before you upload images name one of them your keyword and the rest alternatives to your keyword.
This only works if you upload your own images but naming the files the keyword and the logical variations of the keyword as that all helps google understand exactly what the page is talking about.
Make sure you write for other humans!
Other SEO Factors
This is all your on page SEO.
It focuses on getting your page just right so google can understand it.
But there are also off page factors and the biggest of those being links.
If reputable people link to your site then that acts kinda like a vote in Google's eyes.
The more and higher quality votes the higher you rank. But getting real link is hard and or expensive so not something to worry about.
The biggest impact will be making sure your on-page Weebly SEO is as good as possible.
If you have some sort of local business selling a service or have a shop then head over to Google My Business and go through those guides so you can appear as a business listing in front of your customers. This is a handy sort of cheat way to get to the top of Google for a local search term like "kent flower delivery."
A Couple Of Other Weebly SEO Tips:
The Google Search Console
A sitemap is literally a map of all the pages on your site.
Now weebly is super handy because they automatically generate you one at yourweeblywebsite.co.uk/sitemap.xml just put /sitemap.xml and a weird looking page with lots of lines of code will appear. Ignore all that and just copy and paste the address into where it asks you in the google search console.
How Long Does It Take?
I’m sure you're eager to get to the top of Google and have all these lovely customers show up on your site but unfortunately it takes time. Google has to crawl through thousands up thousands of websites every hour let a lone day so it takes time, but this isn’t a sprint so hang tight and let the results of your efforts slowly build up.
A final experiment just for fun before I finish.
If a phrase appears in your writing on any given page of a website it should appear in Google for that phrase.
Kieran MacRae came to the Glasgow PopUp Business School in October 2017.
He specialises in Search Engine Optimisation and runs his own business The Dozy Owl which teaches people to become the masters of their own sleep.
Find out more about him at moneyonfire.co.uk
Follow him on Social Media at @Macrae07 & @MoneyOnFireBlog
Where do you get the cash to get going?
Maybe, that's not the question to ask..
There are so many more interesting, exciting and creative ways to start your business than borrowing money.
You don't want to start your Business in debt, you want to start in profit.
Err wrong actually...
This is one of the biggest myths about starting a small business and we're going to smash it down right now!
It's ok you're not the only person who thinks this! It's actually what we've always been told and brought up to know!
Around one third of all the people we meet at the PopUp Business School have lack of cash as their biggest barrier stopping them from getting started.
If we blindfolded some of the biggest names in business, threw them in the back of a transit van, drove them to a random city and then threw them out onto the street. Take away their CASH, CREDIT CARDS and SMARTPHONE. Do you think they could make money?
Damn right they could. Once they got over the shock of no wifi, obviously...
(We actually think we should do this - it sounds like great fun.)
All this stuff we've been taught over time is wrong: you DO NOT need money to start a business!
Here's what we do know...
We do know that sometimes you need a bit of money to get going. There's things like equipment, some products, maybe transportation, marketing stuff, possibly a phone or computer... We can get around that!
Here's what NOT to do:
do not take a loan.
The traditional approach to starting a business is dead. Forget it. You don't need a business plan and you definitely don't need funding.
The FISRT thing you need to do is watch this video:
"IF YOU HAVE A BUSINESS IDEA YOU WANT TO BUILD, WHY WAIT? JUST DO IT!"
Armed with nothing but knowledge, a video camera and YouTube, he started his business, promoted it through every online resource avaliable, "stormed the trenches" as he would put it and got it in front of his customers, building his audience.
Long story short, he set up his business in such a way that meant he had no risk, no cost and 100% passion. Just the way we like it! Take a look at the above video for more and why we take so much inspiration from not only his story, but his current work too.
Who inspires you?
We've told you who inspires us to carry on and keep going... We'd love to know yours!
Let us know in the comments below, or Tweet us @PopUpBusiness
My friend Ben is great at nicknames. One of the crew back in the day earned the nickname Kodak. And why? It was because he was so negative (from the days when photos came with negatives - shows you how old I am).
It was like having a toxic friend, bless him. It doesn't matter how good your mood was, Kodak would find a way to bring you down.
We all have negative moments. Alan calls out the difference between radiators and drains. Some people heat you up, others suck the life out of you. The reality is most of us oscillate (big word for a Friday) between radiator and drain. The more we radiate the more productive we will be, the more opportunities we'll have and the more fun life becomes.
Don't be like Kodak. Go put on a Beyonce and Motorhead mash up and shake your ass. Even if you don't feel like it. Especially if you don't feel like it.
Check out this - good tips in here. Look out for Henry (not the hoover).
Check out this video about funding, Alan's favourite subject.
Check out our YouTube video filmed in East London:
Leave your comments and questions below, we will reply as soon as we can!
Alternatively you can tweet us or join our Facebook group for some in depth discussion and help from other start-ups.
A guest blog post by Matt Jackson for PopUp Business School
"Social selling" is one of the biggest buzz words at the moment. Companies, employees and entrepreneurs are all talking about how to use social media to increase their sales. Many of the companies are getting it wrong by broadcasting and shouting about their wares and turning people off online.
I am so excited to have Matt Jackson on our blog this week talking to us about social selling with a practical example of exactly how it should be done to increase revenue and engagement. Matt runs social media accounts for some of the world's biggest brands as well as local micro businesses. He spends his days listening and engaging online and I have learnt so much from talking to him.
Entre Matt Jackson:
I was thrilled when Alan asked me if I’d like to write a guest blog for the PopUp Business School, as I’ve always enjoyed working with the team and love the energy and positivity that comes from just spending five minutes with them. But when he asked me to write about Social Selling, I was a little confused as to why he’d asked me. You see, I’ve always been against brands that bombard people with advertising or marketing agencies that just broadcast material on social media with little or no real engagement with people. Little did I know when I sat down to begin researching and writing my article, that the PopUp Business School was about to teach me another lesson.
For those of you already wondering, the idea of social selling is basically using social media channels to sell something, a product, a service, anything. Social selling is when salespeople use social media to interact directly with their prospects or potential customers. Sales people provide information and value by answering questions and offering thoughtful content around their product until a potential customer is ready to buy. There are hundreds of courses online which funnily enough are also being sold through social platforms for anywhere between £100 and £4,000 offering you the latest secrets to success and guaranteed sales funnels, metrics and conversions. Sounds complicated, doesn’t it? Well, that’s what they want you to believe.
I’m going to let you in on a little secret; social selling is nothing new. Whilst social media is around 10 years old now, social selling existed for a long time before Mark Zuckerberg ever started his college’s online address book, before he started school, before his parents were even born. Human beings by our very nature are social creatures and every culture around the world has a firm social story-telling tradition. There’s evidence from some of the most ancient cultures that barter, trade, selling and story-telling have always been the foundations of civilisation. Think back to before Linked-In, before Twitter and Facebook and you’ll find that we’ve always sold products and services socially. From market traders shouting their offers and extolling the virtues of their wares over anyone else’s, to discussing potential purchases with your friends, family and neighbours, selling has deep roots in our social circles, communities relationships and conversations.
Today those conversations have been amplified by the internet and social media channels. Customers now have all the information at their fingertips, businesses have grown up in reviewing products and services for consumers and social media has allowed that collective experience to be shared across the world. So how do you start down the path of social selling for your product or service? My advice? Start listening. Conversations about brands, services and products are already taking place across the internet on a daily if not up-to-the-minute basis. Find those that are similar to what you’re offering and listen. You’ll be surprised how much you’ll find out about what customers want, what they expect in terms of service and how vociferously they complain when companies get it wrong. Customers no longer come to you, you have to go and find them and listen to what they want. You have to join the conversation.
There are any number of free and premium tools that can help you to listen and monitor mentions of your business, industry, products or even competitors. I personally prefer to use Tweetdeck to watch column upon column of Twitter mentions about my area of work, competitors and the latest news. For example, a customer of mine based in London began offering an afternoon tea service around 6 months ago and asked me to do some work on social to help promote it. My first step was to set up some very basic monitoring of the terms ‘afternoon tea’ and ‘London’. That initial search still runs today and on average every 27 seconds someone on Twitter mentions afternoon tea and London in the same tweet.
So what do I do with this overload of tweets about afternoon tea in London? I specifically look for people asking their friends and followers where they should go for afternoon tea in London. I look for bloggers who review afternoon tea services, or people that talk about afternoon tea a lot. And then I ask them politely if they’ve ever tried the afternoon tea at my customer’s establishment. I talk to them about what’s on offer, what makes this tea different from anyone else’s. I tell them honestly what I think of it, why I think they might like it and once they’re interested I tweet them a link where they can book on my customer’s website. To date, that link has been clicked 485 times and 71% of all people that clicked through, booked an afternoon tea for two.
That’s how simple social selling can be, and in writing this the PopUp Business School has taught me that it’s something I already do on a daily basis and that you can do just by listening first.
Ask me anything!
Follow me on twitter and tweet me your questions. Find me online at socially-m.weebly.com
We are at Salford near Manchester working with a team of Entrepreneurs to build websites, build businesses and make money. Together we have come up with the top 11 reasons why we think people would visit your website.
If you create these kinds of content, put them on your website and use social media to shout about them you will increase the numbers of visitors to your website and therefor your sales
In life you don't get what you deserve you get what you ask for
Things to remember:
Your challenge this week is to ask exactly for what you want and to report back below how it goes!! Get out there and start asking the world for what you want,................
Can a book change your life? Yes it can. We would love to know which books have changed your life? Leave us a comment below and inspire us to keep on reading!
Pop Up Business School pops up all over the courntry for free. We show you all the latest tools available to create a business (for free!) Keep an eye on ourhome page to see if we will be popping up in an area near you!
In Borehamwood we have been learning how to start a business for free - these are our top 10 tips (+3 bonus)
1 - Google - Top 10 Tips to make money for free
2 - CafePress
3 - Set up a free website
4 - Lulu - Write your own book and publish
5 - Take pictures of things and sell them to sites such as advertising firms and weebly.
6 - Upload pictures to screensaver sites such as webshots
7 - Promote your business on YouTube
8 - Twitter
9 - Register for sites such as skills pages, people per hour
10 - Share your skills on Linkedin
11 - Engage with multi-media (podcasts, video, pinterest)
12 - Guest blogging and regularly blog on your own website
13 - Create an online forum to promote your business
To find out if we are popping up in an area near you, click here.