Armed with nothing but knowledge, a video camera and YouTube, he started his business, promoted it through every online resource avaliable, "stormed the trenches" as he would put it and got it in front of his customers, building his audience.
Long story short, he set up his business in such a way that meant he had no risk, no cost and 100% passion. Just the way we like it! Take a look at the above video for more and why we take so much inspiration from not only his story, but his current work too.
Who inspires you?
We've told you who inspires us to carry on and keep going... We'd love to know yours!
Let us know in the comments below, or Tweet us @PopUpBusiness