Who are The PopUp Team?
Amongst other things, they have been called Earth's Mightiest Heroes and A Ragtag Bunch of Misfits. If you have a problem, if no one else can help, and if you can find them... maybe you can hire The PopUp Team.

Alan Donegan & Simon Paine in both I think! 
When I joined PopUp 6 years ago, I didn’t really know what was going on, what I wanted to be doing or what direction to even start. Over the past 6 years I’ve had an immense journey with them, teaching and coaching each other through all manners of things

The Ecstasy of Gold – Live by Metalica – this track f*cking goes off. Feel unstoppable.
I have a Spotify playlist of pre-talk pump-ups that you can find below: 

Create good habits & use deadlines.
The more you can streamline yourself now, the less time things will take you later down the line. For example, your accounts as a small businesses. Do it monthly. Set a deadline each month or a rule to get it done, no matter how much or as little as you’ve sold. Because fast forward two years’ time when this thing is kicking off… it’s going to be really painful if you’re still haphazardly managing your cash. You need to know where your cash is, what you have available and where you’re spending. You cannot add anyone else to your process if it’s a mess. Even an accountant won’t help, they will just add pressure. Get on it early, get streamlined now. Save yourself the time, money and pain in the future.​

• Kurt Cobain
• James Watt
• Rob Dyrdek
  
• Adding Gordon Ramsay to the cooking process for the creative insults

Helping to take PopUp to the next level & stepping up to a crucial role.
This year I took over the whole finance, legal and admin part of PopUp - a world I knew little about. My learnings going from managing finance for my side-hustle web design agency to managing that of a ¾ million company are tremendous. A steep (and unexpected) learning curve really throws you in to action and learn things you wouldn’t otherwise try.

Managing people.
It seems that year on year at PopUp we get new blood in the team which is exciting.
But with that comes a whole new plethora of challenges, habits and beliefs. This year I’ve very much been on the front lines within PopUp managing people and supporting them through their own journeys, much like my own. Managing people is one of the hardest but most rewarding projects you can do. You learn a lot about yourself, what drives people, what motivates people.
​And let me tell you… it’s not just in-work challenges you’ll be faced with… it gets personal.

​Notes from a Friend - Tony Robbins
Essentialism: Disciplined Pursuit of Less - Greg McKeown
Simple Path to Wealth - Jim Collins
Business for Punks - James Watt

Come back every week as we introduce you to a new member of The PopUp Team!

The purpose of Weebly SEO is all about getting your weebly website in front of your customers when they’re looking to buy something. This is what’s known as buyer intent searches.
For instance if you look up “cute cats” you probably don’t intend to buy anything, you just want to look at cute cats, but if you looked up “cute cat mugs” there’s a much higher chance that you are specifically looking to buy cute cat mugs. This is important if you have some sort of store on your site as each product page can be found on Google.

Now if you have a business it’ll likely be a little bit different, you might want to rank for a phrase like “flower delivery kent” or “Window cleaner manchester”.
​The more people there are trying to rank for the same phrase the harder it’s going to be to get to the top but don’t worry we can do it!

Check your targeting exactly the right phrase

​You can download a free Google Chrome plugin called Keywords Everywhere.
You install it and when you search something in Google it shows you roughly (very roughly) how many people search it per month.
Make sure you set it to UK otherwise you’ll get the global searches which often isn’t useful.

So I typed in: "How to start a Business without Spending Money" and found it gets zero searches…
and there’s the PopUp Business School proudly on the first page with no one to look at it.
Oops!
So I tried a few variations until I found that about 300 people per month search: "How to start a Business with No Money." It’s such a small difference but the front page of Google is completely different for both.
So that’s what we focused on.

A free account at KWFinder can also be good at giving similar phrase suggestions so you can find the one you want.
As a side this is a great buyer intent search as it’s people looking to start a business for free who are ideal customers for the PopUp Business School, especially because they offer free courses!

Use Target Keyword in Heading

Now we know what our search term is we want to optimise for it.
So let’s start by putting it in the heading. That’s under Page Title in the Weebly Editor.
If it’s a long phrase then the whole thing can be used as the heading but if it’s a short phrase then consider spicing it up but still including the exact phrase.
So you might have “flower shop kent - Fresh Flowers Great Prices”
You want your heading to be about 55 characters or less so it all fits in the Google Search Display. 

Use Target Keyword in URL

You want your url to include all the words from the phrase you’re trying to rank for. So for our how to start a business guide, sticking with the format you’d want: http://www.popupbusinessschool.co.uk/popup-online-course/step-3-how-to-start-without-spending-money
It doesn't need the word business twice but I like to keep the phrase all together.​

An Experiment

A final experiment just for fun before I finish.
If a phrase appears in your writing on any given page of a website it should appear in Google for that phrase. ​

I’m Katherine Ledger. I am a brand storyteller and content marketer.
Two years ago, becoming a bit disillusioned with the corporate world, I left it suddenly, falling off a loft ladder, breaking my back!
 
Spending a year recovering, I decided to start a new chapter of my life, follow my heart and launch my business, Copy That Sells. I wanted to help smaller companies cleverly weave business storytelling throughout their marketing content, creating an emotional connection with clients, converting into potential sales. Copy that Sells. 

So I am pausing to regroup on the next (more cost-effective) leg of my journey. Here are some important checkpoints which might help you on yours.

1.Gather your thoughts and write them down.
​​However whacky or far-fetched, don’t discount a single one. Put them on a mind map or sketch pad. Enlist a trusted friend or two to help you do that. Keep reflecting on those random concepts and you will soon start joining the dots to form the basis of a plan, guided by your heart.​

2. Get the right know how.
Look up and attend the next PopUp Business School in your area and join their facebook community or other resources available to you.
​We are all in the same boat together (and we all wear life jackets!)

3. Get accountability.
Find someone on the same wavelength who can join you on the journey. No man is an island. You can share plans, dreams, hopes and disappointments and be cheer leaders for each other, keeping focused and motivated. My buddy, Heather Mills, Duck Soup HR keeps me on track!

4. Get a steer.
​If you can’t work things out with friends on the journey, consider a coach who can throw light on why you’re stuck and help you turn around and get moving again. Richard Branson, 50 years an entrepreneur, wisely said:
‘Turning points, while they often come from moments of darkness, can steer us in the right direction of great light… or light bulb moments’.

5. Just do it… one bite at a time.
​​In the words of Brian Tracy ‘Eat that Frog’. Get out there testing your idea one step at a time. Find people to pay for it, so you can ‘accumulate to speculate’ rather than the other way round. The PopUp Business school taught me ‘Done is better than perfect’.
​So it’s time to get this blog done and dusted rather than tinkering with every tiny detail! 

Lastly, this new chapter is meant to be fun and enjoyable, so take time out to celebrate every checkpoint of your journey. If I can rise up like a Phoenix from the ashes after falling out of my loft and breaking my back, you can do this too!  Take control and write your own life and business story. It’s yours, not someone else’s. You can have the life you choose as long you follow your heart.
​Don’t compromise or procrastinate. Just do it.