Alan remembers always making cold calls and one company he called in particular went something like this:
"Hi, it's Alan from Enjoy Presenting"
"You don't want?"
"I don't enjoy presenting"
"(laugh) Then you are my perfect customer!"
Enjoy Presenting passes the Ronseal test with flying colours.
For example, Ronseal quick drying wood stain - it does exactly what is says on the tin. If you’re making handmade rugs then be ‘Rugs by Hand.’ Not excited? Well that’s ok, you can add some spice. Let’s say you’re making granola in Boston, you could be Boston Granola or add an adjective and become Super Granola of Boston.
Business names that are too clever, too obscure or too subtle tend to confuse customers and fail to get their attention or ignite their interest. Then the challenge we often get is:
Most of us don’t want to take on Microsoft.
If you have a Billion Dollar branding budget to through behind getting your name out there feel free to call your business anything. If you are bootstrapping your business go Ronseal
The 3W tool can get you started – WHO. WHERE. WHAT.
· WHO does the product belong to? You could use your first name, your surname or your role in life (Auntie, Uncle, Granny)
· The geographic area WHERE you’re from (which may also be the location of your initial TARGET) i.e. your town, city, county, state, country
· WHAT is your product or service and WHAT does it give your customers?
When I think of the customers I’m trying to reach, I’ll start ditching initials and Dad etc. Also being a European Reiki practitioner is great, but are they my targets? More likely that my customers will be local. Lutterworth Reiki for Wellbeing might be a good place to start!
Circle your favourite words and try out some pairs and trios of combinations. If you don’t want to use your own name, you could replace the words in the WHO column with fruit, animals or an adjective (super, amazing, brilliant, wonderful exciting)!
8 top tips for naming your business:
Check out on our old Daily PopUp's on What Makes a Good Business Name!
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