WHO YOU GONNA CALL?

Email.  Like a lamp post to a drunk - handy to lean on but not all that illuminating. Especially when it comes to really 'connecting' with people.  This is the connection economy but all of these amazing tools can be trumped by one thing.   It was created in 1849 by an Italian called Antonio Meucci.  Can you guess? 

It's called the telephone.  Heard of it?  This is your weapon. We've found that by getting off Facebook and using it to actually ring someone (like the old days) amazing things start to happen. We have some major announcements coming at the PopUp Business School, but none of them would've happened if we hadn't got on the phone.

Who you gonna call?