WHAT EINSTEIN KNEW ABOUT STARTUPS

Yes THE Einstein. He knew one or two things about life, creativity, business and a whole lot more. But the question is, why does E=MC squared? Anyone reading this who has been to one of our workshops will have sat in excruciating pain whilst at this point I play hangman.

Well I got a D in Physics so rather than muse about the energy and light and unfathomable crap (important crap but gobbledeegook to me) I took the letters and substituted them to help start-ups. A kind of start-up business success formula.

E=ENTERPRISE - random aside - the word enterprise doesn't directly relate to business although it has been hijacked by successive governments to get people starting businesses. It means to undertake a difficult task with boldness and adventurous spirit. I'll say.

M=MOTIVATION - if you wake up tomorrow morning excited to work on your business, chances are you're gonna be ok. If you'd rather set fire to your eyeballs than make a sale, then Houston - we have problem, to coin a phrase.

C=CONFIDENCE - at PopUp, one of our principles is to "spend as much time building your confidence as you do building your business. Imagine this: two planet Earth's. Planet no.1 is where the confident people live. That's where the fun is, where the parties are and where the opportunities are in abundance. Unlike planet Earth number two, where the not so confident people live. There's not as much fun, nowhere near as much cash and definitely not as many opportunities.

As far as we know (unless you're a Star Trek fan) there is only one planet Earth. Which means if we can go about our day full of confidence, then opportunities will be flying out of the walls to meet us.

For all of these reasons, we show people how to make money doing what they love to do. They're more motivated, they grow in confidence but they spend more time in their business because it's what they love.

These are the foundations. We don't add the skills and the strategy until we've got the foundations right otherwise, in business terms, we're buggered.

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