So if cash is king and content is queen does that makes promotion the heir to the throne?
We're starting to create some really good content. We're not there by any means, but we're well on our way. So what? So is everyone. Your content might be amazing. Your products and service life changing but no one really cares. Actually that's the easy bit.
The difficult bit is to interrupt your customer's day and reach out with amazing content which grabs them by the nose hairs and leads them to your website and doesn't let go until they do whatever it is you want them to do. i.e. buy now, leave their email, subscribe etc.
Here's how you do it: