Who are The PopUp Team?
Amongst other things, they have been called Earth's Mightiest Heroes and A Ragtag Bunch of Misfits. If you have a problem, if no one else can help, and if you can find them... maybe you can hire The PopUp Team.
Who are your biggest inspirations in life and business?
Alan Donegan & Simon Paine in both I think!
When I joined PopUp 6 years ago, I didn’t really know what was going on, what I wanted to be doing or what direction to even start. Over the past 6 years I’ve had an immense journey with them, teaching and coaching each other through all manners of things
What song gets you motivated?
The Ecstasy of Gold – Live by Metalica – this track f*cking goes off. Feel unstoppable.
I have a Spotify playlist of pre-talk pump-ups that you can find below:
What is your key piece of advice for small businesses at this time?
Create good habits & use deadlines.
The more you can streamline yourself now, the less time things will take you later down the line. For example, your accounts as a small businesses. Do it monthly. Set a deadline each month or a rule to get it done, no matter how much or as little as you’ve sold. Because fast forward two years’ time when this thing is kicking off… it’s going to be really painful if you’re still haphazardly managing your cash. You need to know where your cash is, what you have available and where you’re spending. You cannot add anyone else to your process if it’s a mess. Even an accountant won’t help, they will just add pressure. Get on it early, get streamlined now. Save yourself the time, money and pain in the future.
Who are three people dead or alive you would invite to dinner?
What has been your biggest learning in the past year?
Helping to take PopUp to the next level & stepping up to a crucial role.
This year I took over the whole finance, legal and admin part of PopUp - a world I knew little about. My learnings going from managing finance for my side-hustle web design agency to managing that of a ¾ million company are tremendous. A steep (and unexpected) learning curve really throws you in to action and learn things you wouldn’t otherwise try.
It seems that year on year at PopUp we get new blood in the team which is exciting.
But with that comes a whole new plethora of challenges, habits and beliefs. This year I’ve very much been on the front lines within PopUp managing people and supporting them through their own journeys, much like my own. Managing people is one of the hardest but most rewarding projects you can do. You learn a lot about yourself, what drives people, what motivates people.
And let me tell you… it’s not just in-work challenges you’ll be faced with… it gets personal.
What are some resources that have had the biggest impact on you?
Notes from a Friend - Tony Robbins
Essentialism: Disciplined Pursuit of Less - Greg McKeown
Simple Path to Wealth - Jim Collins
Business for Punks - James Watt
Come back every week as we introduce you to a new member of The PopUp Team!
At every PopUp event we always finish with our 12 PopUp Principles.
These principles summarise the most important learnings from the course and if you can live by these in life and business then we believe it's possible to make money doing anything you love.
Thank you for attending the PopUp Business School.
Stay in touch but more importantly go out there and start making money!
What's stopping you?
The purpose of Weebly SEO is all about getting your weebly website in front of your customers when they’re looking to buy something. This is what’s known as buyer intent searches.
For instance if you look up “cute cats” you probably don’t intend to buy anything, you just want to look at cute cats, but if you looked up “cute cat mugs” there’s a much higher chance that you are specifically looking to buy cute cat mugs. This is important if you have some sort of store on your site as each product page can be found on Google.
I personally have a website where I review mattresses and pillows, I make money through affiliate links so I want people to land on my website when they’re mid buying process. For example I have this guide to mattress toppers which I want to rank for the phrase “best mattress toppers uk”, people looking for the best one are likely looking to buy one so it has the right buyer intent, and if you type that into google I’m currently bouncing between first and second position.
(For full disclosure I actually use Wordpress not Weebly, I find it easier to use because I used it first but these basic principles are true no matter what website builder you use.
I know the friendly folks at the PopUp Business School teach you to make a website with Weebly so I’m sticking to a Weebly SEO Guide.)
Now if you have a business it’ll likely be a little bit different, you might want to rank for a phrase like “flower delivery kent” or “Window cleaner manchester”.
The more people there are trying to rank for the same phrase the harder it’s going to be to get to the top but don’t worry we can do it!
The Most Important Weebly SEO Tip is....
Make sure your website has a very clear topic.
It doesn’t know what a picture of a washing machine is. If your talking about dirty washing it might group you together with laundry, but it could also group you in with washing machines for sale, parent forums talking about washing, or laundry services in america when you're based in liverpool. So we have to make it crystal clear what we are and what we’re talking about.
How do we do that?
With this Weebly SEO Checklist!
Check your targeting exactly the right phrase
You can download a free Google Chrome plugin called Keywords Everywhere.
You install it and when you search something in Google it shows you roughly (very roughly) how many people search it per month.
Make sure you set it to UK otherwise you’ll get the global searches which often isn’t useful.
So I typed in: "How to start a Business without Spending Money" and found it gets zero searches…
and there’s the PopUp Business School proudly on the first page with no one to look at it.
So I tried a few variations until I found that about 300 people per month search: "How to start a Business with No Money." It’s such a small difference but the front page of Google is completely different for both.
So that’s what we focused on.
A free account at KWFinder can also be good at giving similar phrase suggestions so you can find the one you want.
As a side this is a great buyer intent search as it’s people looking to start a business for free who are ideal customers for the PopUp Business School, especially because they offer free courses!
Use Target Keyword in Heading
Now we know what our search term is we want to optimise for it.
So let’s start by putting it in the heading. That’s under Page Title in the Weebly Editor.
If it’s a long phrase then the whole thing can be used as the heading but if it’s a short phrase then consider spicing it up but still including the exact phrase.
So you might have “flower shop kent - Fresh Flowers Great Prices”
You want your heading to be about 55 characters or less so it all fits in the Google Search Display.
Use your Keyword in your Page Description
In Weebly there’s an advanced setting where you can change the page description, this is what comes up under your heading in the Google Search and is limited to 160 characters.
So just write a little bit about what’s in your page and be sure to use the phrase you’re trying to optimise for.
Use Target Keyword in URL
You want your url to include all the words from the phrase you’re trying to rank for. So for our how to start a business guide, sticking with the format you’d want: http://www.popupbusinessschool.co.uk/popup-online-course/step-3-how-to-start-without-spending-money
It doesn't need the word business twice but I like to keep the phrase all together.
Use Target Keyword in Text
Use your keyword in the first paragraph or at least the first 100 words, this lets Google
(and your readers) know exactly what the article is about.
You’ll notice I did it in this article with the phrase "Weebly SEO."
This just makes it clear to everyone what to expect in the article and exactly what it’s about.
Sprinkle your Exact Keyword through the Text
Ideally you want to it to be about 1% of the total word count but the bigger the keyword the harder that is. For “how to start a business without spending money” I just wanted to make sure it was used in the opening, the conclusion, and a couple times throughout.
In a subheading or two is also a good idea.
But for this article I want the phrase "Weebly SEO" to be used more often.
It’s a nice short phrase so it’s easy to keep bringing up naturally.
Rename images before you upload
Before you upload images name one of them your keyword and the rest alternatives to your keyword.
This only works if you upload your own images but naming the files the keyword and the logical variations of the keyword as that all helps google understand exactly what the page is talking about.
Make sure you write for other humans!
Other SEO Factors
This is all your on page SEO.
It focuses on getting your page just right so google can understand it.
But there are also off page factors and the biggest of those being links.
If reputable people link to your site then that acts kinda like a vote in Google's eyes.
The more and higher quality votes the higher you rank. But getting real link is hard and or expensive so not something to worry about.
The biggest impact will be making sure your on-page Weebly SEO is as good as possible.
If you have some sort of local business selling a service or have a shop then head over to Google My Business and go through those guides so you can appear as a business listing in front of your customers. This is a handy sort of cheat way to get to the top of Google for a local search term like "kent flower delivery."
A Couple Of Other Weebly SEO Tips:
The Google Search Console
A sitemap is literally a map of all the pages on your site.
Now weebly is super handy because they automatically generate you one at yourweeblywebsite.co.uk/sitemap.xml just put /sitemap.xml and a weird looking page with lots of lines of code will appear. Ignore all that and just copy and paste the address into where it asks you in the google search console.
How Long Does It Take?
I’m sure you're eager to get to the top of Google and have all these lovely customers show up on your site but unfortunately it takes time. Google has to crawl through thousands up thousands of websites every hour let a lone day so it takes time, but this isn’t a sprint so hang tight and let the results of your efforts slowly build up.
A final experiment just for fun before I finish.
If a phrase appears in your writing on any given page of a website it should appear in Google for that phrase.
Kieran MacRae came to the Glasgow PopUp Business School in October 2017.
He specialises in Search Engine Optimisation and runs his own business The Dozy Owl which teaches people to become the masters of their own sleep.
Find out more about him at moneyonfire.co.uk
Follow him on Social Media at @Macrae07 & @MoneyOnFireBlog
A Guest Blog by PopUp Past Participant - Katherine Ledger
I’m Katherine Ledger. I am a brand storyteller and content marketer.
Two years ago, becoming a bit disillusioned with the corporate world, I left it suddenly, falling off a loft ladder, breaking my back!
Spending a year recovering, I decided to start a new chapter of my life, follow my heart and launch my business, Copy That Sells. I wanted to help smaller companies cleverly weave business storytelling throughout their marketing content, creating an emotional connection with clients, converting into potential sales. Copy that Sells.
However, every month my pockets became lighter as I invested hard earned savings, time and effort into building my perfect business.
Thankfully I realised done is better than perfect.
There is another way.
Enter the PopUp Business School in Reading! They are a wonderful business resource run by Alan, Simon, Henry and Jack. They go around the UK giving straight talking practical advice to small businesses starting out. It's full of inspirational people all wanting to succeed together.
Arriving on my first day, with many battle scars, I felt a huge weight lifting.
The coaches told me:
"You don’t have to spend lots of money building a business."
"You can get up and running from day 1!"
"We will help you!”
“We all make mistakes. We’re only human. You can turn a corner and change direction. You can rewrite a new chapter. You can have the life you choose. We can’t turn back time but we can regroup and re-evaluate.”
So I am pausing to regroup on the next (more cost-effective) leg of my journey. Here are some important checkpoints which might help you on yours.
1.Gather your thoughts and write them down.
However whacky or far-fetched, don’t discount a single one. Put them on a mind map or sketch pad. Enlist a trusted friend or two to help you do that. Keep reflecting on those random concepts and you will soon start joining the dots to form the basis of a plan, guided by your heart.
2. Get the right know how.
Look up and attend the next PopUp Business School in your area and join their facebook community or other resources available to you.
We are all in the same boat together (and we all wear life jackets!)
3. Get accountability.
Find someone on the same wavelength who can join you on the journey. No man is an island. You can share plans, dreams, hopes and disappointments and be cheer leaders for each other, keeping focused and motivated. My buddy, Heather Mills, Duck Soup HR keeps me on track!
4. Get a steer.
If you can’t work things out with friends on the journey, consider a coach who can throw light on why you’re stuck and help you turn around and get moving again. Richard Branson, 50 years an entrepreneur, wisely said:
‘Turning points, while they often come from moments of darkness, can steer us in the right direction of great light… or light bulb moments’.
5. Just do it… one bite at a time.
In the words of Brian Tracy ‘Eat that Frog’. Get out there testing your idea one step at a time. Find people to pay for it, so you can ‘accumulate to speculate’ rather than the other way round. The PopUp Business school taught me ‘Done is better than perfect’.
So it’s time to get this blog done and dusted rather than tinkering with every tiny detail!
Lastly, this new chapter is meant to be fun and enjoyable, so take time out to celebrate every checkpoint of your journey. If I can rise up like a Phoenix from the ashes after falling out of my loft and breaking my back, you can do this too! Take control and write your own life and business story. It’s yours, not someone else’s. You can have the life you choose as long you follow your heart.
Don’t compromise or procrastinate. Just do it.
Your time is now!
Katherine Ledger is a Content Marketer, business storyteller and owner of Copy That Sells. If your story doesn’t reflect your true personality and heart towards your customers she'll help you pan out your business's gold nuggets and write them into marketing content which emotionally resonates with and wins clients' hearts.
Find out more about her at http://www.copythatsells.co.uk/
Contact her at +44 (0) 77035 45117, firstname.lastname@example.org
Follow her on social media at https://uk.linkedin.com/in/katherineledger, https://www.facebook.com/CopyThatSellsUK, https://twitter.com/KatherineLedger