Do you think that your customers want to be treated equally?
Do we live in a fair world?
This post is inspired by what some exceptional companies are doing at the moment, have been in the recent past and what we can do to personalise our own products.
Coke advertising in Basingstoke
No one wants to feel like they are being treated the same. Everyone wants to feel like they are special, like they are getting a deal, like they are treated differently to everyone else! Coke did this with it's coke bottles, putting your name on them creating a buzz!
Nike ID Trainers arriving
Nike ID personalise Nike shoes just for you. You can chose the colour, the laces, the design and every aspect of the shoes. Not only that it is delivered to you with style, in a beautiful box, wrapped amazingly and as if it was done just for you! Nike have taken personalisation to another level
Alan at Starbucks
Starbucks have tried to do personalisation on a mass scale which has and hasn't worked. They ask people for their names and write them on the mugs. Some people don't like giving their names, sometimes the staff don't listen and get it wrong. It has had mixed results.
However when they get it right it works beautifully, when I walk into my local Basingstoke Starbucks Nigel greets me enthusiastically by name and makes me feel like a special customer.
When you get it right personalisation and treating customers differently can create life long raving fans!
No one wants to be treated as everyone else is treated. We all want to feel special, we all want to feel like you are doing it just for us. We want to be treated as individuals.
What are you doing to treat your customers as individuals?
What could you do to make every customer feel unique?
Let us know what you come up with in the comments below or Tweet me at @AlanDonegan!