Do you treat all your customers the same?

Alan Donegan with an Alan Coke

Do you treat all your customers the same?

Do you think that your customers want to be treated equally?

Do we live in a fair world?

This post is inspired by what some exceptional companies are doing at the moment, have been in the recent past and what we can do to personalise our own products.

---

Coke advertising in Basingstoke

No one wants to feel like they are being treated the same.  Everyone wants to feel like they are special, like they are getting a deal, like they are treated differently to everyone else!  Coke did this with it's coke bottles, putting your name on them creating a buzz!

---

Nike ID Trainers arriving

Nike ID personalise Nike shoes just for you.  You can chose the colour, the laces, the design and every aspect of the shoes.   Not only that it is delivered to you with style, in a beautiful box, wrapped amazingly and as if it was done just for you!  Nike have taken personalisation to another level

---

Alan at Starbucks

Starbucks have tried to do personalisation on a mass scale which has and hasn't worked.  They ask people for their names and write them on the mugs. Some people don't like giving their names, sometimes the staff don't listen and get it wrong.  It has had mixed results. 

However when they get it right it works beautifully, when I walk into my local Basingstoke Starbucks Nigel greets me enthusiastically by name and makes me feel like a special customer.

When you get it right personalisation and treating customers differently can create life long raving fans!

---

No one wants to be treated as everyone else is treated.  We all want to feel special, we all want to feel like you are doing it just for us.  We want to be treated as individuals.

What are you doing to treat your customers as individuals?

What could you do to make every customer feel unique?

Let us know what you come up with in the comments below or Tweet me at @AlanDonegan!

Follow @popUPbusiness

To find out about the latest Pop-Up business school events follow us on twitter

Tweet

To see where we are popping up next visit our current projects page

Favorite Tweets by @popUPbusiness