What did we do? Alan's notes
Alan: The biggest challenge for Do Yoga was to get their customers to commit to coming regularly. How did we make sure they came week in and week out even if it was raining?
We did several things:
1. Gave a reduced price for signing up to a direct debit. We all need encouragement to exercise regularly even though we know it is good for us. What we did was to offer an incentive (cheaper classes and the ability to come to any classes) for people to sign up to a direct debit, this gives extra motivation to turn up every week and get healthy. It also allows Do Yoga to know how many people are signed up each week and what income they are going to get
2. Secondly we looked at starter packages - when someone first comes along to a class; instead of just letting them come and go when they like they are offered a six or twelve week package for a reduced price. This package gives them an incentive to come every week and also turns Yoga into a habit for health. it also means that they commit to long enough to see the benefits of Yoga really start to shine through. For Do Yoga it means that new clients sign up to an introductory course and keep coming back
What incentives could you offer your customers to get them to come back more regularly?
Do you bundle your products or services? What Bundles and discounts could you offer?
Can you get your customers to sign up for a course up front? (this has to be in your customers best interests!)
Test and try new things, bundle your products or services and remember to have fun in business every day