Festival in a Bag
"Festival in a Bag is a unique festival product which provides convenience with a sustainability message. If you believe in a concept, I think you should do everything you can to bring it to life."
‘Festival in a Bag is a unique festival product which provides convenience with a sustainability message. If you believe in a concept, I think you should do everything you can to bring it to life.’
Where it all started
Sitting at my kitchen table New Year 2019, I wondered what I could do business-wise for the foreseeable future, based around something my children would like. As ‘festival-goers’, I thought of the hours I had spent running around buying camping items over the years, only for it to be destroyed, left behind, loaned out never to be seen again.
I designed Festival in a Bag and made a few cosmetic changes until I was happy with it and the logo came out of a doodling session. I showed the concept to a few friends, listened to their pros and cons and tweaked where necessary.
The vision was to create a product and its contents that would be sustainable and reusable. By having a product that can be reused countless times, with a message of ‘re-use or re-cycle me’ running throughout our website and on the bags, it’s something which the ‘festival-goer’ is now identifying with. We certainly don’t want to preach, but the festival demographic is certainly more environmentally aware than it was several years ago.
Festival in a Bag is a rucksack which contains a sleeping bag, two-person double-skin tent, camping mat, water bottle and personal hygiene kit. All you need to do is add your clothes, wellies and other bits and pieces and off you go to a festival. It’s a one-stop-shop solution in a bag. All bags have an individual number on them, which can be registered and if found, relocated to its owner. It’s all part of the accountability of attending a festival.
My initial order was for 1,000 bags and contents and before I knew it, I was ready to trade in May 2019 with routes to market via Instagram, a homemade website, word of mouth, influencers, and a festival ticket agency. Creating an online presence was important because I didn’t want to sell direct at festivals as it would mean attendees would still have to bring bags full of clothes and camping equipment with them.
By the end of August 2019, I had sold out and had also taken some orders from Europe and the USA. In November 2019, I was asked to make a presentation to a panel of investors who were interested in investing. I was successful in getting funding which allowed me to go direct to festival promoters and companies via their contacts. To top off 2019, I won an award in the UK Festivals Shortlisted Innovation Category.
Throughout my life, I have worked in advertising, architecture and education so I’ve gained a breadth of busines acumen. My knowledge of the festival market was slightly limited, and it has certainly been a big learning curve. Trying to get access to the right person in big corporate companies can be soul destroying!
The orange bag has moulded my brand and given me a strong following on social media platforms. Being self-employed has given me the ability to create a unique business opportunity and to explore my capabilities as an entrepreneur. My work-life balance is good as it still allows me time to play golf, develop the business and explore other avenues.
As the festival market evolves, so will we. Sponsorship and partnership opportunities are now arising, and our plan is to grow sales in Europe. As a society, there is a demand for products at the click of a button and with next-day delivery, so developing a more visible online presence is in the pipeline.
Make money doing what you love.
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