This is Lesson One of Matt Estlea's Video Creation Masterclass.
To go back to the lesson plan - Click Here
I started making videos in my second to last year of study into Furniture Design and Make at University. I was going through a really rough time personally and needed something to distract myself. I had been making stupid YouTube videos with my friends while growing up. And ever since starting the furniture making course, had always wanted to make woodworking videos. But the anticipation of embrassessment, failing, and wasted time always held me back. I now kick myself about this every day. If I hadn't waited until my 3rd year of woodworking to start filming, firstly my business would be bigger. But I don’t care about that. What bothers me is that I could have had a full documented journey of my entire career from the very first time I set foot in a workshop. That’s what bugs me.
If you’re thinking about starting videos now. Do it now.
You’re going to end up kicking yourself that you didn’t start it sooner anyway. So you may as well make it less painful than starting next week... next month... or next year. When’s it going to be?
Take the current climate for example. Just in case you’re reading this in the future, this was written during the Coronavirus pandemic that swept the entire world. Businesses were shut down seemingly overnight, people are not allowed out of their homes, and everyone has way too much time on their hands. So what are they doing to do? Yep, binge watch YouTube and Netflix. Spend more time reading. Listen to music. Learn to draw or make things. If I had followed the path set out for me after university and got a traditional job in a workshop, business would probably not be good right now. I did the opposite and as a result my video views are up, sales of my woodworking plans have gone up, and I’m getting far more interaction as a result of everyone being locked up.
Content creation in the form of videos, blogs, pictures, ebooks etc is building for the future. Once you create it, it lives on the internet forever and can be used to generate a supplementary passive income to your business, or even the main income. It’s important to grasp that as we ascend further into the digital age, there will be more and more demand for this kind of online material. So don’t miss out on the window of opportunity you have and get started now!