1. WATCH THIS FIRST! WELCOME
Who are the PopUp Business School, what are the important things you need to know about business in 2017 and how to use this start-up guide.
2. KNOW WHY YOU'RE DOING THIS
This episode helps you level up your motivation to get your ideas over the line with a mental picture of the outcome you're looking for.
3. HOW TO CHOOSE YOUR BUSINESS IDEA
This episode covers idea selection, what makes your idea special where and how to focus and will help you reveal what excites you most about the journey you're about to take. We also cover how and why you need to build a team around you.
4. THE GREAT FUNDING LIE: START without spending
This episode cover contains one of our most important principles. Whether you've got thousands in the bank or you have nothing you mist watch this episode. If you're planning on getting a loan to start, then 1. Don't and 2. Watch this right now.
5. structure your pitch
Most people miss the chance of sales, or introductions to potential customers because of an incoherent pitch. This episode helps you structure your pitch clearly, level up on excitement (if you're not excited about business no-one else will) and then add some pixie dust to make it really come alive.
6. the marketing funnel
Choosing your routes to promote your product or service and how to think about marketing. If you're not filling your funnel you're not filling your pockets.
7. the four golden rules of marketing
This episode upset one of the UK's leading universities as it's content was more valuable to one of or participants than an entire spent on studying marketing.
8. The sales funnel
Most small business miss huge opportunities by focusing on the first sale. This episode helps you think of the 5th, 6th and 7th sales.
New ways to think about pricing and understand which price points work for your product or service.
10. MAKE A GREAT WEBSITE FOR FREE
Avoiding the spending trap, the publishing paralysis and understand where the call to action generates genuine results.
11. Social media myths explained
How to choose the right social media, learn from the mistakes of others and use it effectively to drive traffic to your website.
12. Building your confidence
One of our favourite expressions is spend as much time building your confidence as you do building your business. It's the one things that will help you get where you're going faster.
13. HOW TO TREAT EVERY CUSTOMER LIKE YOUR FIRST
It costs ten times more to get new customers than it does to keep the ones you already have. This episode shows you the techniques used by some of the world's most successful companies to delight your customers.
14. how to get stuff done
We all need a kick in the derriere from time to time and if you want to change the way you make money you have to change the way you think. Discover how to shift your mindset to get more done and tips on how to look after your mind and body to help your business.
15. Driving traffic
If you build it they will come. No they won't. If you build it no-one comes. Follow our tips on driving traffic to your website.
16. how to use video for business
In this episode, we tether our resident YouTuber Jack to an electric chair and torture him until he tells us everything he knows about using video from creation tips to channel growth.
17. All the legal stuff (UK only)
Avoid the limited company trap and get started quickly and confidently. We cover the legalities of start-up and an overview of how to think about tax, accounting, company registration, business bank accounts and much more.
- Starting up social enterprises
- Business tips for artists
- Make money out blogging