So why aren’t you using it to find customers?!
This viral ad was shared worldwide on social media and became an overnight hit. In the first 48 hours after the video debuted on YouTube, over 12,000 people signed up for their service. As writing this article the advert is on 24.8million views and still growing. Which meant this YouTube video has reached more people than the most watched programme in the United Kingdom of the 2000s (2012 Summer Olympics closing ceremony – 24.46million).
With the right video, message and promotion, you can reach a bigger audience than any television network.
Why should I make video for my business?
Adding a video on the homepage of your website or social media can increase sales by 70%. Simply, video engages even the laziest of customers. As we’ve said many times before, people are lazy and busy. You can write the most beautiful, well-crafted opening paragraph to your page but people being people, sometimes they just don't want to read it. A video could essentially read the article aloud for them whilst showing off your product and yourself at the same time.
What equipment do I need?
Do you need a thousand-pound camera, nice microphone, tripod, SD Card, studio lighting to create your video?
When you’re starting out all you need is your phone. It doesn’t even have to be relatively new, phones for years have been able to film in HD and that’s all you need to start out. No one is great when they're starting out, practice makes perfect and it’s the only way to improve and to find out what you are good and what you are bad at. By recording test videos on your phone, you’re not spending any money and you can see if there is an audience for your work. If it comes to nothing, all you’ve used is your time.
Fail Fast, Fail Cheap.
So, you’ve decided you want to make video for your business?
Where do you start?
Filming The Video
If you already have a camera, use that, film with what you have. If you don't, use your phone. Don’t go out and buy a fancy camera with all the bells and whistles before you've made video 1. You might find that video isn't for you, maybe you don't want to focus on it for now, or maybe it just didn't work out. If you've already bought the camera, you've failed expensively.
What is the most important aspect of video?
Audio. Surprising yes. If you are watching a low-quality film but the audio syncs up, your brain forgives it. If you're watching the latest high-end blockbuster in HD, but the audio sync is out, the speech doesn't match the mouths. You immediately know something is up.
Here’s how to get around it.
Record in a quiet environment – simple.
Try not to film outside, if you do film on a still day, the weather is out of your control (especially in the UK.)
Use a microphone. The microphones on phones are usually pretty good because would you believe it, once upon a time phones were just used for making calls…
If you want to make a small investment, a simple clip-on lapel microphone that plugs straight into your headphone costs around £10. They tend to pick up sound much clearer and on the cheap but they are NOT ESSENTIAL.
Editing The Video
When it comes to editing video, this is the industry standard
Do you need these?
No of course not. There are free alternatives, that work just as well. Obviously, the pricy ones have more features but it’s the same as weebly. All the basic parts you will need to create a professional looking video, you can get free.
Is anyone a bit overwhelmed? Is it all looking a bit confusing? I don't blame you.
I have one last tool that helps with video and its audience is specifically you. Small Businesses looking to make adverts.
Download the app on your iPhone and select from their video advertising templates that'll help you to introduce your business and show potential customers what you have to offer.
Then you just point your phone and shoot - the app will show you what to do step-by-step. Then you can easily add text, animations and music to create a polished promo video.
Finally, you can upload your finished video advert to YouTube and start promoting your business to customers.
It takes you through it step-by-step and you can customise every aspect of the video to make it yours. I would highly recommend it when starting out.
If not, watch tutorials online and learn basic editing skills on other software’s like how to add text, music and how to add multiple clips.
Or if you’re a one-take wonder. Record yourself pitching your business and upload the Raw footage. Any video is better than no video and people buy from people.
Uploading The Video
If you have a Gmail account, you have a YouTube account as they are owned by the same company. Log in with your account (or create one) and hit the upload button at the top right of your screen. Find your video file on your computer or phone and start uploading.
Here are some tips when uploading YouTube Videos:
Sharing the video
Here’s our handy video from our Website Wednesday series with Henry taking you through the steps on how to embed YouTube videos onto your Weebly Site for free:
By sharing the post on as many social media platforms as you can, you will increase your audience with every.
Hopefully this has convinced you to give video a go for your business, we’d love to see how you get on! Send us the links to your videos on our Social channels and we will be happy to help promote your business.
Video Builds Trust.