Anyway back to the ‘why’… there are some questions I want you to consider. Firstly:
Imagine you’ve succeeded in building the business you want –
What tastes and smells would you experience, tucking into that delicious meal at your Caribbean hotel? Pay attention to these visions and revisit them regularly; notice the colours, the sounds and how it feels. It helps you build the inner desire to get things done and create your business! And it’s fun!
As you proceed through this step-by-step start-up course, I want you to build this picture using all of your senses because there are going to be some challenges. If it was easy, everyone would be doing it, but by strengthening your ‘why’ it will help you navigate the challenges, build your resilience and ultimately help make your business succeed.
If you have a large enough ‘why’ then any ‘how’ is surmountable. ‘Why’ gives you the motivation to get out of bed in the morning and make things happen. The ‘why’ doesn’t just have to be personal gain either. Some of us find that, a ‘why’ outside of ourselves can be more motivational. For example Alan’s ‘why’ is to help other people, to change the way entrepreneurship is taught, to have an impact on the cities that we PopUp in. This is what gets him out of bed and working.
It doesn’t really matter what your ‘why’ is, just as long as you have one that’s strong enough to get you over the obstacles that are coming towards you as you start up.
Write down your answers. Imagine your answers (your imagination has no limits).
He had built his business to tackle a problem he had in his own life and had a compelling ‘why.’ The ‘why’ inspired me to taste his cakes, the ‘why’ bought me into what he was doing and the cakes and brownies were DELICIOUS! I needed a compelling ‘why’ to get me engaged and he gave it to me.
Why are you running your business?
What’s your story?
What experiences have you had that have led you to this moment?
If you can clearly articulate the ‘why’ for your business to your customer you will inspire them to engage with you. ‘Why’ is far more compelling that ‘what!’
Why are you doing this?